Privacy Policy
This Privacy Policy outlines how your personal information is collected, used, and shared when you visit or interact with our website at Mederamedical.com.
Personal Information We Collect
When you visit the Site, we automatically gather certain information about your device, including details about your web browser, IP address, time zone, and some of the cookies stored on your device. Additionally, as you navigate through the Site, we collect information about the specific web pages or products you view, the websites or search terms that directed you to the Site, and how you engage with the Site. This automatically-collected information is referred to as “Device Information”.
We gather Device Information using the following technologies:
- “Cookies”: These are data files placed on your device or computer, often containing an anonymous unique identifier. For more information about cookies and how to disable them, please visit http://www.allaboutcookies.org.
- “Log files”: These files track actions taken on the Site and collect data such as your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
- “Web beacons,” “tags,” and “pixels”: These are electronic files used to record information about your browsing activities on the Site.
Furthermore, when you make a purchase or attempt to do so through the Site, we collect specific information from you, including your name, billing address, shipping address, payment details (such as credit card numbers), email address, and phone number. This information is referred to as “Order Information”.
In this Privacy Policy, “Personal Information” refers to both Device Information and Order Information.
How We Use Your Personal Information
We use the Order Information we collect primarily to fulfill orders placed through the Site (including processing payment information, arranging shipping, and providing invoices/order confirmations). Additionally, we use this Order Information to:
- Communicate with you;
- Assess and mitigate potential risks or fraudulent activities associated with orders; and
- Provide you with information or advertising related to our products or services, where in line with your preferences.
The Device Information we collect helps us identify and address potential risks and fraud (particularly through IP addresses) and to generally improve and optimize our Site (e.g., by generating analytics on how customers browse and interact with the Site and assessing the effectiveness of our marketing campaigns).
Sharing Your Personal Information
We share your Personal Information with third-party service providers to assist us in utilizing your Personal Information as described above. Furthermore, we may disclose your Personal Information to comply with applicable laws and regulations, respond to legal requests for information, or safeguard our rights.
Behavioral Advertising
As detailed above, we employ your Personal Information to provide you with targeted advertisements or marketing communications that we believe may be of interest to you. For further information on how targeted advertising operates, please visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
Do Not Track
Please be aware that we do not modify our Site’s data collection and utilization practices when we detect a Do Not Track signal from your browser.
Your Rights
If you are a resident of the European Economic Area (EEA), you have the right to access the personal information we hold about you and to request correction, update, or deletion of your personal information. To exercise these rights, please contact us using the details provided below.
Moreover, if you are an EEA resident, please note that we process your information to fulfill contracts we may have with you (e.g., if you place an order through the Site) or for our legitimate business interests as detailed above. Additionally, please be aware that your information may be transferred outside of the EEA, including to Canada and the United States.
Data Retention
When you place an order through the Site, we retain your Order Information for our records unless you request its deletion.
Changes
We may revise this privacy policy periodically to reflect changes in our practices or for operational, legal, or regulatory reasons. Any updates will be effective upon posting the revised Privacy Policy on the Site.